Marketing Beliefs and Philosophy

Credo is Latin for "I Believe"

Last check, there are 6.8 billion people in this world. . . and counting.

It's true that there is someone for everyone, but no Insurance Agency Marketing or Insurance Marketing Group is perfect for everyone.

That's why we are very careful to select our clients. This ensures that you get our utmost personal attention, the best talents, and the greatest return on your investment. We can maintain our high level of standards, giving you the most value.

Matchstick's Credo:

• Our marketing philosophy is a simple one. The 'power' is in your product/ service. A good product/service is often its own best salesperson. So our job is to communicate in the most compelling manner possible the advantages of your product/ service to your target audience so they can have no other conclusion except, "I want it!"

• We believe the purpose of marketing and advertising is to help people buy, not win awards or applause. This is why we only use time tested methods we can track, measure and improve upon the results.

• We believe that the results in the marketplace are the worth a thousand and one opinions. That is why our marketing techniques are not opinions, but reliable strategies our clients and us have discovered by investing in direct response tests.

• We believe in researching your products/service and produce copy that answers the customer's internal 'why' questions. Why your product? Why should I believe you? Why this price? Why your company? Etc.

• We believe in marketing with truth, honesty and integrity. The best ads tell the truth in a dramatic fashion. You do not have to lie, cut corners or shortchange your customers. Treat your customers the way you want to be treated and they'll reward you with repeat business.

• We believe in the Pareto Principle, better known as the 80/20 rule or the law of the vital few. In every activity, a handful of factors is responsible for the lion's share of results. That's why doing a few things, the right few, will get you tremendous results.

• We believe in you, in the tremendous untapped power of your mind to achieve anything you truly desire and believe. We will do our best to unleash your creativity, productivity and talent to achieve your greatest potential.

If you share our beliefs and philosophy, we are glad we found each other.

If you're a good match (excuse the pun), let's get started today.