Bind, Bind, Bind
Trade secrets for boosting your marketing response revealed by veteran copywriter specializing in the insurance market.
Dear Insurance Superstar:
Are you looking to boost your response online, in direct mail or at conventions?
Do you wish you could build rapport, grow trust and confidence with your customers so you can develop a deep bond when renewals come around?
Would you love for someone to communicate in the most compelling manner possible the advantages of your product/service to your prospects so they have no other conclusion except, "I want it!"?
If your answer is yes to any of these questions, I urge you to read on.
I'm Kelly Lam, President of Matchstick Marketing Solutions. As one of the top insurance copywriters and marketing authorities, I'm here to tell you frankly . . .
"You Can Increase Response,
Without Increasing Marketing Budgets"
How is this possible . . . what's the secret?
One secret is writing persuasive copy that translates into binds. As a former insurance company leader, I can personally tell you the right words ignite the burning desires of your prospects, policyholders, agencies and investors. It's a powerful secret few know about.
A single addition of six extra words boosted our response by 19% on our website.
Another time, changing only the name of an insurance product made our phones ring off the hook.
Exact same product.
Exact same coverage.
Exact same costs.
I can give you hundreds of examples, but rather than toot my own horn, allow me to quote what others have said about our work . . .
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"Over $570,000 in new business" " Kelly Lam is one of the finest marketing minds you'll ever find. I was able to directly attribute just over $570,000 in new business this year in a soft insurance market by applying his principles, advice and marketing ideas. His marketing ideas are very powerful and well worth every penny. I highly recommend Kelly to any serious business owner looking to unleash their full potential." -Len Harrington, President, Western Carwash Insurance Agency (affiliate of Acordia/Wells Fargo ) |
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"The ideas are fresh and new" "I have worked with Kelly Lam and would highly recommend Matchstick. The ideas are fresh and new and he knows what is going on in the market place today." -Sheila Eskue, CIC, CPIW-Vice President, Maritime Central Insurance Services |
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"You have earned my business well into the future." "I cannot thank you enough for the great job you did. Most impressive was your ability to understand my business and assist me in creating my identity during a time of great duress. I, as your client before me, will continue to recommend you to others. I appreciate your help, assistance and quick understanding of my business, and the creative alternatives you presented, and because of that, you have earned my business well into the future." - Mark Yearn, President, MY Insurance |
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"Over 500 entries" "Kelly gave us a great marketing campaign. With over 500 entries, we had more interaction and leads than any show before. It brought more people to our booth than ever before. Thanks Matchstick." - Mike Garner, Vice President of Field Operations, Westmar Marine Insurance |
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"Your advice has been spot on" "I wanted to write you a note to thank you for all of your help. Your advice has been spot on so far! I will continue to use your services and of course would recommend you to anyone. Thanks again!" - Tamei Thompson , Owner of CallTACT Marketing, Insurance Telemarketing Specialists |
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"My HP business increased by OVER 150%!" "It was hard to make good sense of what worked and what didn't. Then I met Kelly…and he listened to ME. Just by this one simple product, my HP business increased by OVER 150%! And that’s just one product…! Now I can rest easy knowing that I don’t have to worry about what I have to do the next day, the next week or the next month. Everything’s falling into place, just like he said. " - Maria Lawrence , Marine Insurance Specialist, Western Maritime Insurance Services |
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"Full of great ideas to help your company" "We have had the pleasure of working with Kelly Lam for many years and have found him to be a wonderful business partner. Kelly really knows the power of direct mail. He understands the importance of a well thought out, attention getting and timely marketing program. You will find that Kelly is full of great ideas to help your company achieve its marketing and growth goals." - Pamela Bizzini, General Manager, ABS Presort, Inc. |
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"He opened our eyes to new possibilities" "With Kelly and Matchstick's efforts, new relationships have evolved and we are busier than ever to keep up with demands. Thanks for your dedication and partnership in prosperity" - David Giddings , President, MCS Claims Services, Inc. |
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"That's eye catching" "That's eye catching. Great job. I'm sooooo excited this is up and running. " - Debbie Hill , Controller, Todd Garibaldi Insurance |
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Come Share My Passion for Boosting Your Response,
Your X-Date Leads, Your Binds
To some, it would seem an unbalanced life-to devote some eight years and counting (plus thousands of countless hours) to discovering the formulas for boosting insurance marketing response and bringing in customers .
It is regrettably true that, in this day and age, I know nothing about how to change a tire or how to keep a house plant alive.
The only time I've ever balanced a checkbook in my life is in high school, Accounting Principles 1.0 class. My brilliant CFO, Porus, diligently handles all such details so I can focus on studying the most effective techniques of persuasion, psychology, and copywriting with my clients to boost their response.
I'm no Renaissance man. I have trouble with the questions on Wheel of Fortune and Cash Cab. Ask me to name the capital of Austria or the Prime Minister of Canada, and you'll see me calling my lifeline.
But ask me for the most reliable ways to beat your control piece right now or the best way to build customer loyalty or bring in customers, and I could rattle off a dozen in my sleep, one hand tied behind my back.
Like a master salesman with his most powerful bag of closing techniques ready at anytime, I can show you master techniques that will tweak, boost, and skyrocket the response of your promotions, both online and off.
Enough about us. Get the ball rolling and see what we can do for you. Contact us today for a free, no-obligation estimate or visit our services.
Warmest Regards,
Kelly Lam
P.S. Have questions? Please send an email to info@mymatchstick.com with your name, email address, and your question.
P.P.S. For a limited time, sign-up and get your free e-book ($20 retail value) by legendary Claude Hopkins. You'll learn marketing techniques that can be immediately applied to your business.
